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Brand Lead

Posted 3 days ago

  • Sector: Marketing
  • Contact: Katie Siegel
  • Contact Email: katesiegel@betterplaced.com
  • Contact Phone: 07768454808
  • Duration: 6 months
  • Client: Client A1 Better Placed
  • Expiry Date: 24 January 2025
  • Job Ref: KS 53048

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We're working with a super business with hybrid working on the table - looking for a 12 months mat cover role as Brand Lead. You will come from the world of retail (store), restaurants, hospitality, leisure facilities etc. Your experience will have been instrumental in driving traffic / footfall to the locations you worked within (so this isn't suitable for someone who has an ecommerce only background).

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You will be responsible for:

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  • Developing the brand proposition and creating frameworks for the business to roll out

  • The brand proposition will include food, drink, entertainment, service and atmosphere standards, customer journey, design and environment, pricing strategy etc

  • Building and delivering a brand with a strong ROI in terms of performance, cash margin volume growth and brand awareness

  • Creating communication strategy, including visual identity

  • Ensuring the proposition is created in a way to maximise customer experience, competitive edge and sales/profitability

  • You will manage an executive and be responsible for their workload within the overarching larger team. You will have excellent commercial acumen, be a great influencer and be comfortable reporting to senior stakeholders.