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Brand Lead

  • Location: West Midlands
  • Salary: £50,000 - £60,000
  • Job Type:Permanent

Posted 8 days ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Expiry Date: 06 February 2025
  • Job Ref: CE53052

​ Better Placed are delighted to be working with a well-recognised consumer brand in their search for a Brand Lead.

 

·       £2 billion+ turnover business, with continued growth

·       Continued investment (people, technology and resource) – multi-million investment

·       Award willing! FANTASTIC reputation!

·       Highstreet brand name

·       Hybrid working (2 days per week)

·       Competitive benefits package

 

·       £multi-million+ Media budget

·       Exceptional in house teams including Digital & Paid, Insight & Analytics (huge team), CRO & Product, CRM & Loyalty, Social & Content and Creative.

·       Around 40+ people in marketing with some of the UKs best consumer brands across Retail/ FMCG and Travel.

 

 

As Brand Lead, you’ll be responsible for:

·       Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market.

·       Developing the brand proposition and creating frameworks for the business to roll out

·       Monitor brands performance against agreed targets and report accordingly.

·       Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.

·       Understand customer behaviour, market trends and competitors (supported by their in-house insights team) to influence key decisions made about the brand.

·       Manage external brand communications including POS, PR, and Digital. Key events and promotions

 

 

Highlights of the role, of course much more detail to share when we pick up on a call.

 

The successful candidate must have:

·       Strong Marketing/ Brand experience, brand concept and strategy as well as campaign coordination

·       Ideally experienced in hospitality/ leisure with some food & drink experience.

·       A strong background in brand building

·       Experience coordinating multi channels campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.

·       Plenty of experience in a customer-centric environment as this role has a real focus on customer experience

·       Excellent communications and stakeholder management experience.