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Marketing Manager (ATL)

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  • Location: Manchester
  • Salary: £50,000 per year
  • Job Type:Permanent

Posted 7 days ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Contact Phone: 0161 238 6700
  • Expiry Date: 12 October 2024
  • Job Ref: 38923923

Marketing Manager (ATL)

Greater Manchester: Hybrid 3/2

Leading Consumer Brand

 

Please note this is a 12 month FTC role.

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My client are an iconic brand!!

 

Whether you’re a repeat customer or their TV jingle sticks in your mind – you will know who there are.

 

A fantastic, forward thinking brand who have worked to secure their place in the market as the immediate and first thought when thinking about this product. They continue to grow and challenge themselves.

 

Continued investment in Marketing and Media, my client is looking to further develop their Media/ Creative team, so now have an exciting opportunity for a Marketing Manager (ATL)

 

Seeking an experienced Marketing Manager who can support across the ATL media planning and creative strategy within the marketing team.

Working with budgets – Multi Million £+.

 

You will be responsible for:

·        Lead the Media and Creative strategy in line with the full marketing mix.

·        Managing and executing the ATL Media Planning & Strategy - TV, Radio, VOD, Partnerships/Sponsorship, AdSmart and more.

·        Management of the media agency ensuring deadlines are met and campaigns are delivered with quality across channels (e.g. TV spot times, VOD impressions etc.).

·        Own briefing of asset creation for any sponsorship activity plus activation opportunities.

·        Support Senior Marketing Manager and Marketing Director across ad production for TV, Radio, Digital and Social. Ensuring critical path timings are followed.

·        Propose new creative ideas, media channels and constantly test & learn. Ensuring the brand is up to speed with new innovations and trends in the Media market.

·        Monitor competitor activity closely, highlighting any opportunities or risks.

·        Some understanding of digital channels and the marketing funnel is required.

·        Reporting and analysis of media and creative performance, constantly looking for ways to optimise and improve.

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The type of experience and skills I’m looking for:

·        Highly experienced in both Media/ ATL and Creative strategy and planning. 4+ years

·        Experience client side is preferred, although this isn’t essential.

·        Creative and Strategic thinker.

·        You will have strong attention to detail, must be proficient in excel and always looking at ways to optimise and improve performance.

·        Experience of working with agencies and media owners and be confident in building relationships with them.

·        Ideally experience working with other marketing departments, such as Digital, Brand, Creative, Data Science to deliver holistic campaigns and results.