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SEO Lead

Featured
  • Location: Lancashire
  • Salary: £55,000 - £65,000 per year
  • Job Type:Permanent

Posted 9 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Expiry Date: 27 March 2025
  • Job Ref: 490232

​SEO Lead

£55,000 - £65,000 + Package

Lancashire. Hybrid: 3-2 WFH/Remote

The Brand:

  • Iconic brand name, developed over the past 50+ years. £ Multi-Million turnover.

  • Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.

  • Huge international expansion

  • Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.

  • Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.

  • Fantastic reputation from employees. Known for their positive culture.

Key responsibilities include:

  • Lead the continued development of the brands SEO roadmap and strategy across multiple websites.

  • Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand.

  • Able to undertake technical, link and content audits to identify and address performance issues and optimisation opportunities.

  • Demonstrated ability to research and implement SEO and Content strategies and understanding of how content affects organic rankings and traffic

  • Woking with the wider Digital team to ensure SEO focus across digital campaigns.

  • Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings

  • Maintain awareness of the industry and competitor’s activity to develop informed strategies

  • Support and oversee internal teams to make sure SEO best practices are followed

Skills & Experiences:

  • A successful track record within SEO Management with an agency or in-house (5+ years’ experience in similar SEO roles).

  • Deep knowledge of SEO and analytical tools such as Google Analytics, Google Search, keyword monitoring tools.

  • Demonstrable success in SEO planning and understanding of SEO best practice.

  • Full understanding of digital marketing channels, including PPC and local search.

  • Excellent interpersonal skills and a team player.

  • Excellent organisation and time management skills.