Social Media Strategist

​Social Media Strategist (Digital)

Retail

Sheffield. Hybrid (3/2)

£40,000 - £50,000 + Package

·        10% Pension contribution

·        10% Bonus

·        25 days holidays + 8 Bank Holidays

·        Fantastic wider benefits

The brand:

·        Huge consumer brand. Largest in the UK

·        £10+ billion turnover

·        Continued investment in product & service offering

·        Huge focus on Sustainability, with real promise and action

Key responsibilities include:

As Digital Content Strategist, you will lead the development of integrated campaigns across Digital channels; web, Social Media, Paid Media and Email Marketing. A role supported by a mixture of a central team, direct reports and 3rd party agencies. You’ll help coordinate the campaign and content plan to bring in consistency and brand focus with the ultimate goal for content and Social Media to drive Engagement and Awareness.

·       Coordinate the brands integrated content campaigns, directing Organic Social and Paid Social and web strategies.

·       Collaborate with Creative teams to develop and build integrated digital campaigns and engaging digital content

·       Lead in developing and implementing engaging social media strategies (organic content calendars & influencer programme) that align with brand goals and channel objectives.

·       Ensure that the business is at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media and high impact formats.

·       With continued improvement and optimisation, report on performance to engage stakeholders in the wider Digital Marketing team.

·       Manage key agency relationships/budgets relating to media buying and social media.

Ideal candidate will have the following skills and experiences:

·        Well skilled in managing campaign strategy across Digital and Creative – Organic & Paid Social, web content and wider digital channels. A great balance between creative and commercial.

·        Previous experience driving Social Media Strategies.

·        Deep understanding of Social Media platforms including but not limited to Instagram, Facebook, TikTok and YouTube as well as planning and scheduling platforms.

·        Proficiency in Google Analytics.

·        Experience leading small/medium scale projects and/or campaigns, with knowledge of digital marketing.

·        Confident, pro-active self-starting individual who works well under a fast paced environment.

·        Strong attention to detail and accuracy. An inquisitive mind and a drive for continual improvement.

·        Solutions driven, innovative and creative thinker.

·        Budget management