Sustainability in Recruitment: Why the Future of Hiring is Green
- Publish Date: Posted about 1 month ago
- Author: Alison Livesey, Director
Sustainability in Recruitment: Why the Future of Hiring is Green
Sustainability isn’t just a buzzword; it’s shaping the way businesses attract and retain top talent. From shifting consumer expectations to tighter regulations and evolving investor priorities, companies that fail to integrate sustainability into their operations and culture risk falling behind. But there’s one crucial aspect often overlooked: talent. That’s where we come in.
At Better Placed, we’re seeing a surge in demand for digital and ecommerce professionals who are passionate about sustainability. Whether it’s B Corps, Carbon Neutral brands, or businesses actively reducing their footprint, companies are looking for people who share their values. And candidates, particularly the next generation of talent, are making career decisions based on an employer’s sustainability credentials.
The Green Talent Shift
The world of work is changing, and hiring priorities are shifting:
Purpose-led businesses attract top talent. Candidates are asking more about sustainability initiatives, from ethical sourcing to carbon reduction. If you’re not ready to answer those questions, you’re at risk of missing out on the best people.
Sustainability roles are on the rise. From marketing specialists with sustainability expertise to ecommerce professionals who understand circular economy models, businesses need talent with green credentials.
Sustainable skills are the future. Digital transformation, data, and UX specialists are key to helping businesses embed sustainability into their strategies, whether that’s optimising online experiences or reducing digital carbon footprints.
What This Means for Employers
If you want to attract the best talent, sustainability needs to be part of your hiring strategy. Here’s how to stand out:
Make sustainability a core part of your employer brand. Showcase your initiatives, highlight employee-led efforts, and be transparent about your impact.
Embed sustainability into your hiring process. Whether recruiting for dedicated sustainability roles or ensuring every team has a sustainability-first mindset, make it part of your conversations.
Work with recruiters who understand sustainability. At Better Placed, we work with businesses driving real change, connecting them with talent who genuinely care.
What This Means for Candidates
If you want to align your career with your values, now is the time. More businesses than ever are prioritising sustainability, but finding the right opportunities takes insider knowledge. We help candidates connect with brands making a real impact, so their next move is not just professionally rewarding, but personally fulfilling too.
Sustainability isn’t a trend, it’s the future. Whether you’re looking to hire talent that drives meaningful change or searching for a role in a company that aligns with your values, we’re here to help. Get in touch to discuss how we can support your hiring or career journey towards a more sustainable future.