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Brand Manager

Posted 19 days ago

  • Sector: CPG
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Expiry Date: 01 January 2025
  • Job Ref: CO-104

​The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, growth, and profitability for assigned product lines. This individual will oversee all aspects of brand management, including product positioning, marketing campaigns, market analysis, and cross functional collaboration to ensure consistent messaging and alignment with company goals.

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Key Responsibilities:

  • Brand Strategy: Develop and implement short and long term brand strategies to increase market share and profitability for assigned CPG products.

  • Product Positioning: Define the brand’s identity, positioning, and messaging based on consumer insights, market trends, and competitive analysis.

  • Marketing Campaigns: Lead the development and execution of integrated marketing campaigns, including digital, social media, in-store promotions, and traditional media.

  • Market Research: Conduct regular market analysis and consumer research to understand trends, consumer behavior, and competitive activity. Use insights to refine brand strategies.

  • Product Development: Work closely with product development and R&D teams to guide product innovation and ensure new products align with brand identity and consumer needs.

  • Cross Functional Collaboration: Partner with sales, operations, and supply chain teams to ensure successful product launches, promotions, and inventory management.

  • Budget Management: Manage the brand’s marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing initiatives.

  • Performance Tracking: Monitor brand performance through sales data, consumer feedback, and market trends, adjusting strategies as necessary to achieve business goals.

  • Brand Communication: Ensure consistent communication of the brand’s values and messaging across all touchpoints, including packaging, advertising, and customer experience.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.

  • Experience: 3-5 years of experience in brand management, preferably within a CPG or FMCG company.

  • Skills:

    • Strong analytical skills with the ability to interpret data and provide actionable insights.

    • Excellent communication and presentation skills.

    • Proficiency in digital marketing, social media, and consumer research tools.

    • Ability to manage multiple projects simultaneously and work cross-functionally.

    • Proven leadership and team collaboration skills.

Key Competencies:

  • Strategic Thinking: Ability to think long-term and translate business objectives into effective brand strategies.

  • Creativity: Innovative approach to marketing and problem-solving.