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UK Digital Brand Manager

Posted 12 days ago

  • Sector: CPG
  • Contact: Leah Ross
  • Contact Email: LeahRoss@betterplaced.com
  • Contact Phone: 0113 236 4040
  • Expiry Date: 04 October 2024
  • Job Ref: 52930LR

​Are you an experienced digital marketing professional with a passion for FMCG and a proven track record of success in eCommerce? We are seeking an exceptional UK Digital Brand Manager to drive eCommerce growth and digital activation for one of the most iconic brands in the industry.

The Role:

As the UK Digital Brand Manager, you will play a pivotal role in shaping and executing cutting-edge eCommerce conversion strategies to boost sales across various channels, including leading UK retailers and eTailers. Your mission will be to enhance the brand's online presence, increase penetration among new shoppers, and optimise purchase conversion rates, all while managing a comprehensive eCommerce investment budget.

·         Develop and implement best-in-class eCommerce marketing plans to drive sales across major UK retailers.

·         Lead the day-to-day management of digital marketing campaigns, ensuring flawless execution from planning to performance analysis.

·         Build and maintain a UK Digital Activation Toolkit, leveraging best practices to deliver maximum ROI.

·         Manage relationships with Retail Media providers, ensuring cost-effective and high-performing media activations.

·         Collaborate with cross-functional teams to build the perfect e-Store experience for customers.

·         Create a comprehensive Performance Insights library to inform future campaign investments and strategies.

 You:

·         A digital marketing expert with 3-5 years of hands-on experience in eCommerce and digital activation within the FMCG or retail sector.

·         Proven experience working with at least two of the top 7 UK FMCG retailers.

·         A passion for FMCG, with a curious mindset and strong organisational skills.

·         Excellent communication and presentation skills, with the ability to influence both internal stakeholders and external partners.

·         Highly proficient in key eCommerce platforms and Microsoft Office, with a keen eye for detail.

 This is an incredible opportunity to join a fast-paced, innovative company and make a significant impact on the growth of a beloved brand. If you're ready to take your digital marketing career to the next level, we'd love to hear from you!