The Head of Brand is responsible for leading the overall brand strategy and vision for the company’s product portfolio. This role involves overseeing all aspects of brand management, from positioning and messaging to innovation and market performance. The Head of Brand will manage a team of brand leaders and ensure cohesive execution of branding initiatives across all consumer touchpoints, driving growth, market share, and brand equity. This individual will collaborate closely with senior leadership to align brand strategies with broader business objectives.

Key Responsibilities:

Brand Strategy Development: Define and lead the overall brand strategy and vision for the company’s product portfolio, ensuring alignment with corporate goals and market trends.
Leadership & Team Development: Oversee a team of Senior Brand Managers, Brand Managers, and Assistant Brand Managers, providing strategic direction, mentorship, and career development opportunities.
Innovation & Growth: Identify new opportunities for brand growth and market expansion, driving product innovation and portfolio optimization. Collaborate with R&D and product development teams to bring new products to market.
Market Analysis & Consumer Insights: Lead the use of data and insights to drive brand strategies. Ensure the brand team conducts regular market analysis, consumer research, and competitive benchmarking to stay ahead of trends.
Integrated Marketing Campaigns: Oversee the development and execution of comprehensive marketing campaigns across all channels (digital, social, traditional media, in-store, etc.), ensuring consistency and brand alignment.
Cross-Functional Collaboration: Partner with cross-functional teams, including sales, operations, supply chain, and R&D, to ensure brand initiatives are executed smoothly and aligned with overall business goals.
P&L Responsibility: Manage the brand portfolio’s P&L, driving revenue growth, optimizing costs, and delivering on profitability targets.
Brand Equity & Positioning: Ensure consistent and compelling brand positioning and communication across all touchpoints, reinforcing the brand’s values and market differentiation.
Leadership in Brand Communications: Serve as the brand's ambassador, ensuring clear and consistent communication of the brand’s vision and values to both internal and external stakeholders, including consumers, partners, and media.
Budget Management: Oversee and manage the marketing budget for all brand initiatives, ensuring optimal allocation of resources to maximize ROI.
Performance Monitoring: Monitor the performance of the brand portfolio through KPIs, sales data, and market feedback. Adjust strategies as needed to achieve business goals.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.

Experience: 8-10+ years of experience in brand management or marketing, with at least 5 years in a leadership role, preferably within a CPG or FMCG company.

Skills:

Proven experience leading high-performing teams and managing multi-tiered brand portfolios.
Strong strategic thinking and leadership skills with a track record of driving brand growth.
Extensive experience in market research, consumer insights, and competitive analysis.
Expertise in digital marketing, product innovation, and integrated campaign development.
Exceptional communication, presentation, and interpersonal skills.
Strong financial acumen and experience managing P&L responsibilities.
Ability to lead cross-functional teams and collaborate across departments.

Key Competencies:

Visionary Leadership: Ability to inspire and lead the brand team toward achieving long-term strategic goals.
Strategic Agility: Capacity to anticipate market shifts, respond to competitive challenges, and drive brand innovation.
Business Acumen: Strong financial management skills with a focus on balancing brand growth with profitability.
Consumer-Centric Focus: Deep understanding of consumer needs and behaviors to drive brand decisions.
Influence & Communication: Ability to communicate a compelling brand vision to a variety of stakeholders, both internal and external.

Team & Organizational Leadership:

Act as a key member of the marketing leadership team, influencing overall business strategy and contributing to the company’s growth agenda.
Serve as a mentor and leader for brand teams, fostering a collaborative and high-performing work environment.

We value your application and the time you have taken to apply. Unfortunately, due to the large number of applicants, we will only be able to respond to those selected for an interview. If you do not hear from us within 7 days,please assume that your application has not been successful. Unless stated otherwise, this is a permanent role.